Tallow
For the love that waits at the door.

/ Industry

Pet accessories, e-commerce

/ Scope

Visual identity, web design, UX/UI, product imagery, motion

/ Credits

Self-initiated proposal

Designer: Nik Hema

/ Year

2025

About the project

Tallow is a self-initiated proposal for a dog accessories brand selling leads, treats and everyday gear.

I designed the identity, the online store, the product imagery and the motion that goes with it.

Tallow website on a laptop beside a dog
Identity

A small rounded mark sits above a serif wordmark. The palette is deep green, dusty pink, grey and off-white, quiet enough to sit next to real dog photos without competing with them.

Tallow brand board: logo, colour palette and dog photography
Tallow home page
Online store

The store leads with dogs on walks before it shows any product. The range sits in a clean grid, and each product page gives one item the room, with its price and a single button.

Tallow product range page
Tallow hands-free lead product page
Tallow page layouts in the design tool
Product imagery

Product shots were cleaned up and set on the same neutral background, so every lead in the range reads the same way.

Tallow product shot editing

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